How Namkeen Market is heating up in 2017

Introduction

As 2017 comes to an end, Namkeen has introduced some innovative launches and this has resulted to tremendous development in Snack world in India.Gone are those days when people used to consume blindly, the market itself has conditioned people in a certain manner that it’s only the best quality and the trending snacks which have a higher demand.

 Namkeens, having set its standards so high in terms of quality, taste and preferences, this has made everybody single consumer have a keen look into the packaging of every snack in millions of snacks before consuming to ascertain it is a product of Namkeen.

Technomic’s report of June 2017 has shown that 48% of consumers are interested in healthy snacks and not grab and go ones. From this trend, Namkeen has treated this as a strength and embarked strong on the markets trends such as;

a)      Change of demand of synthetic ingredients to Organic ones.

Over the years, Indian food Industry has gained popularity and growth, it annual returns giving a lot of hopes simply from the billions of profit racked home. For instance, in the year  2017, estimated returns from Groceries, Cafes and Food service have recorded INR 25,120,962 crore this contributing to almost 65 percent of the total countries retail market and 23 percent Gross Domestic Product.

From previous report of the last four years, this is a 15% growth. This kind of growth has been realised by various market players who are much devoted to uniqueness, best tastes and preferences.

b)     High number of Urban youth segment coming up wide variety of cuisines.

Being the fastest growing economy and with the young generation indulged in various economic activities. Many have shifted to metropolitan cities registering a greater number in urban areas, each of them has come up with different ways of preparing different snacks. Others are coming to town so as to experience the comfort lying behind urban life hence witnessing a high demand of snacks. However, the market is at boom in summer 2017 due to;

                                             i.            Adventure in snacks varieties

With the increase in urban migration and the adventure tour during this summer season the Namkeen industry is likely to register a higher margin in profit. For example, the Marathis from Mumbai always crave for Gijak and Tirunelv 

ii.         Traditional route. Traditional cooking has started taking prominence in Urban India and this has acted as a huge booster of the Namkeens product since much of its products utilize the common ingredients and the local procedures.

c)      The marketing trend is opting for Baked rather than Fried.

The demand for baked snacks is increasing compared to fried snacks. This has become a trend due to heart related diseases which are highly associated with the cholesterol and higher white salt contents. Baked Namkeen sweets and snacks which are traditionally are prepared are taking over in 2017 since peoples are in search of health. Preparation techniques has enhanced flavour map. By May 2017, the growth of roasted stuffs has been noted to be over 18% replacing deep-fried foods while aerated drinks outdone by traditionally prepared fruit juices.

d)     Higher demand of Ready-to- eat Namkeen snacks

Being out house for long hours has resulted to many opting for take away readymade snacks either for entire family or for individuals. For couples, snacks fits exactly to any occasion since they think it cements the intimacy.  

e)      Ancient grains have got a come-back to the Namkeen Snack market.

Seaweed, Sardines and root vegetables have found its way into Snack world. Seaweed is a celebrated ingredient in snacks since it comes with nutritional health of curing Goitre related ailments, rich in Omega-3 which is believed to brain booster and rich in protein content. 

f)       Cheap sources of nutrition filled are the most searched snacks.

Thick cricket for protein is most searched snacks in the snack market in 2017. Due to its demand, products with little crickets have started flocking New York market. Vegetarians have started embracing this cheap type of protein rich meal. It is viewed as weird kind of food although nutritionists are recommending many to incorporate in their mean.

Conclusion

With the technology Google most searched snacks, Namkeen has benefited from this and kept it in touch with the trends in the demands of snacks amongst other food stuffs.